Pinterest Fundamentals

How Often Should You Pin (and Other Important FAQs)?

 

When you are using Pinterest for business, how often should you pin? This is a common question that businesses have, particularly if they aren’t seeing much in the way of results.

 

The truth is, you’ll find a lot of conflicting advice out there. Having said that, there are some general guidelines you can follow. Read on to discover how often you should pin for business and other important FAQs.

 

How Often Should I Pin?

 

According to experts, 10-11 pins a day is the recommended number you should be posting. If you’re posting around 30 pins a day, this could be seen as excessive, whereas 3 pins a day would be seen as too few.

 

It’s much more important to post consistently, rather than worrying about how many you are posting. Pinterest recognizes consistent posters. As long as you are sharing high-quality content, Pinterest will start increasing your number of impressions.

 

How Many Boards Should I Have?

 

The majority of businesses have between 30-50 boards. You’ll want to try to offer a range of different content to your audience. Boards should be separated into different topics, allowing users to find what they are looking for much more easily.

 

For example, if you sell clothing you could have boards for each different type of clothing you sell. You could also have a board for industry-related news and a board offering clothing tips. The more boards you have, the larger the audience you are going to draw in.

 

How Many Pins Will I Need to Get Started?

 

If you are just getting started on Pinterest for business, ideally, you’ll want to create 20-30 pins initially. It’s best to work with a cohesive style. That way, you’ll simply need to switch out the text and the image and the pins will maintain the same style and design.

 

Does Every Pin Need to Be Original?

 

The answer to this is no. In fact, it’s best to focus on 50% original posts and 50% curated content. With curated content, this is basically where you pin content from others on the platform. The curated content should relate to your niche and what you sell. The advantage of sharing this content is that others could start doing it for you too, advertising your pins on their boards.

 

When you are just starting out, you may need to focus on posting more curated content than original. That’s absolutely fine; just do what feels right for your business.

 

Should I Delete Pins?

 

When you do post a pin and it receives very little interest, it can be disheartening. Previously, it has been recommended that you delete pins that didn’t generate a lot of interest. However, you really don’t need to do that anymore. It’s a myth that pins with little engagement will damage your brand. All deleting the post will do is reduce the number of pins you have.

 

So, when it comes to how often you should pin for business, around 10-11 times a day is recommended. Don’t forget you can take advantage of scheduling tools to set pins to be posted automatically.